Recently, I wrote about the challenges of learning about wigs when one is a senior and hasn't needed a wig before. A lot of women in their sixties and beyond are now looking at wigs as an option who may have not looked at them before. There is more than one reason for this. Women live longer in general and they have products at their disposal to help them look younger longer. We live in the time of Botox, fillers, microcurrent technology to firm up the muscles under the facial skin, and a host of skincare products that can help us look our best. But when it comes to hair—well, it is what it is, and some women are not so happy about that. Their thinning hair makes them look older and is no match for their face and body. What to do?
It was these women that I talked with recently. Their concerns were much the same as a wig wearer of any age. Will the wig look “real” and how do in decided on a cap construction, color, style, and what about wig care? They did have one concern that was different from younger women—length, and the out-of-date thinking that senior women should never wear long hair. As we have all learned by now, it’s all about the wig style, color, one’s face shape, and really—one’s attitude.
When I think about attitude and how that matters, I think of women I know who are always just comfortable in any situation, can talk to anyone about anything, and who have their style. They don’t second guess their choices, or at least they don’t’ seem to dwell on them. They just wear things, including hairstyles, colors, and wigs that just feel right for them. This has been the biggest hurdle in my discussions with senior women. They are of the generation, especially in certain parts of the country, where they do pay more attention to “what their peers might think” and I don’t see that changing. That may be their comfort zone, so that’s fine. When I talked with them about what was holding them back from hitting that “buy” button there were just a few things they were trying to resolve since our last meeting where I did an actual wig presentation using my wigs, answering questions. These questions may resonate with you too—they are not just senior concerns. The top ten questions that came up over and over:
I did address all of these questions with the group. I have had some of these questions and I am sure you did (or do) too. Some senior women, depending on the age range, are very media savvy, and some are less so. There is a gap in resources and knowledge in the group that I was dealing with, and that was an eye-opener for me. Some knew how to search for answers and some had no idea. In the end, I decided to make it a personal mission to work with this group on my own to try to help them overcome their fears and hesitations about jumping into the wig world. There is no reason that they can’t wear wigs successfully and feel good about it. If you are a senior woman or if you know a senior woman who is thinking about wig-wearing but is put off by the lack of information or support please encourage them to go to the WigStudio-1 Facebook page or the help desk at WigStudio-1. No one should have to do the wig journey alone.
Along with the shorter wigs that a lot of them like are many of the mid-length ones. These were the most popular in the group, and I hope some are ready to hit the buy button.
Until next week, just get out there and be your version of a beautiful you!